Trend Report: Fall 2017

Fall Makeup Trends 2017

We take the Fall release very seriously around here at Mineralogie. And what some people might not know is that planning for the Fall capsule begins before the trees bud out with flowers in the Spring. Forecasting trends is a big part of what we do, and the best way to do this is to watch the Runway shows with a keen eye toward the makeup, but also paying attention to over-all color palette trends, textures and emerging themes. This year a theme and color palette emerged quickly on our inspiration board as we were posting photos of our favorite looks.

Mineralogie is a company founded by a woman who has embodied the spirit of the #SheBoss long before there was a hashtag, made up of an almost entirely female team and lovingly manufactured for the beautiful and strong women that we have in mind when we create the products. Our Fall Collection is a celebration of all women. In any single day, as a woman you might change costumes from respected professional with understated glamour that reflects your success in the office, to an afternoon PTA meeting, and then, if you are lucky, a quick change for a smokin’ hot date night with your spouse. We are here to help you make those transitions with ease, so that you can spend your time living your life and not touching up your makeup. To do this we created palettes for the eyes with easy to wear shades and a beautiful pop of color to smoke out your shadow when you want to, neutral-pink lipstick perfect for day time and a WOW must-have Black Widow lipstick to wear when you really want to impress.
After scouring the runway shows a few things stood out to us. Specifically the sultry burgundy eyes at La Perla. We fell hard for these eyes and were inspired to create the License to Kill palette with intense rosy and deep burgundy shades.


The flushed cheeks at Lela Rose were the inspiration for our Double Agent blush duo.


We loved the balmy light lips at Cushnie Et Ochs, and the berry lips that we saw EVERYWHERE, but specifically Phillip Plein, on Kendall Jenner in La Perla, and Marco De Vincenzo. We immediately knew we wanted to create a strong black cherry shade and developed Black Widow (featured on the model at the top of this post).

Don’t be afraid to try new things and get outside of your comfort zone. You might find a new favorite!

MUA Guide: Bridal Edition

MUA Guide: Bridal Edition

We were visiting a beautiful butterfly garden a few weeks ago, (if you ever find yourself in Dallas make some time to visit the butterfly garden in Fair Park!) and there was a bride having wedding photos taken. My four year old daughter was enamored with the “Princess” in the stunning gown and long veil holding a delicate bouquet of flowers. It was sweet to watch her reaction and reverence she held for the Bride. I didn’t have to explain to my daughter that being a bride is a special moment in time. From a very young age girls start planning and dreaming of their “perfect” wedding, and in 2017 one of the most important aspects of that day is the photographs  to be treasured as souvenirs. Thanks to the quality of photography and the detail that photographers are able to capture these days, bridal makeup application technique is more important than ever. If you as a makeup artist, or your salon are not offering bridal services you are missing out on a huge opportunity. With wedding season upon us I thought it would be fun to highlight some bridal and bridal party makeup tips.



This is highly variable depending on your area, but a general rule is to offer a consultation over the phone or in person and set up a trial run. Typically this will cost $50. If the bride chooses to book makeup application for the wedding day after the trial, then the cost is usually around $75 for the bride and $50 for each additional member of the party. It is best to ask for a deposit to hold the reservation and that can be credited toward the final cost. If travel is required, don’t forget to charge for this as well, usually $150-$300.

Education and Suggested Selling

Remember that a bridal makeup application is also a makeover, and a chance to introduce the bride to the makeup line. As you are applying products explain why you are picking certain formulas and shades. If they have oily skin and you are using the matte finishing powder, tell them how it controls shine and contains Chamomile to soothe the skin. So many women are intimidated by brushes, so don’t be afraid to explain what each one does and how you are using it for them and their face. Not only can they walk away with a beautiful makeup application, but hopefully they will learn a little about their skin type and new products that would work well for them.

Application Technique

Before you pick up a brush, spend a few minutes determining the bride’s desired look. Everyone’s version of glam, or even a smokey eye may not be the same. Request that she bring in a photograph or two for inspiration.

Do the eyes first. The last thing you want to do is clean up from a mistake or eye shadow fall out after you have spent time perfecting the complexion with concealer and foundation. Start with the eyes (priming them first) and any clean-up can be performed easily before complexion makeup.


Select the foundation and concealer to be used depending on the bride’s skin type and condition and/or concerns. For a natural look applying BB Creme with Loose Minerals over the top to set makes a great pair.

Contouring and highlighting is a must-do step for photographs. It is the best way to shape the face, enhance and brighten certain areas and ensure that the light will reflect in the right places. Use a bronzer a couple of shades darker than the bride’s foundation in a three-shape, starting at the hair line on the forehead, down the temples and under the cheekbones and then directly under the jaw line to add definition. Add radiance and blush next. Don’t forget to blend!

Fill in the brows with brow powder. This is one step that is great to stop and educate about the color you are selecting and the technique and tools you are using to create a beautiful brow shape.

Layering is your best bet with lips. Ask the bride to exfoliate her lips before coming in so they are smooth. Begin by filling in the entire lip with liner and then layer lipstick over. A dot of lip gloss in the center can make them appear more full. Make sure the bride has a lipstick in the color you use to touch up at the reception and after drinking, eating and kissing.


ALWAYS use a setting powder with shine control. This will prevent shiny noses, foreheads and chins. It also ensures that the makeup stays in place all day/night.

Tips for Success:

Consider the colors you are using for the bride. This is why the trial run is so important to confirm the foundation is the correct shade. All of the colors should be applied a tiny bit stronger in order for the makeup to show up on camera.

Your safest bet for mascara and liner is black. It is the most flattering for photography on almost everyone. Have the bride consider wearing false eye lashes. These can really make a difference in photos.

Check your kit the night before. The last thing you want to do is to get to a location to do makeup on a bride and five bridesmaids and not have disposable mascara wands, or have expired products. Take a little time to make sure everything is in its place.

Keep Skin Spritz in your kit. The last few days before a wedding can be a tad stressful. Your blushing bride may have forgotten her moisturizer and will probably not have had a full night’s sleep the night before. Use Skin Spritz to prep the skin before applying foundation. Also eye drops are a good addition to your kit to waken the eyes.

When doing the trial-run confirm if the bride plans to self-tan before the wedding day. If she intends to do this you want to be sure to make adjustments for matching her color. Always keep a full range of foundations in your kit.

Offer a discount to the bride/bridal party on products purchased. This can be a great motivation to purchase.

Get photos of your work for social media. Let people in your community know of the services you offer.

If you are at a salon that offers other services: hair, nails, etc. then suggest a package deal. Add a bottle of champagne and you’ve got a spa party!

Most importantly have fun. Remember you play a very important role in the special day that a woman gets to feel like a princess.


Eye Spy – 5 Perfect Gifts for Mom




I have always loved gift giving, and okay I get pretty excited about receiving gifts too;). Mother’s Day is one of my favorite holidays because there aren’t very many people that we are more indebted to than our Moms. Not just anyone would be quite willing to love me so well through my awkward pre-teen years, sullen teenage years and now into my thirties with my incessant calls on how to boil an egg, or how to tell when chicken is done. Nobody deserves a day of celebration and appreciation more than Mom. To take some of the pressure off and help you find the perfect gift for the mom, step-mom, bonus mom or mother-in-love in your life I would like to share some of the ideas from my own list.

For the Mom with Classic Relaxed Style

Hunter BootsHunter boots combine timeless style with fantastic durability. They make a great gift if your mom loves spending time working with her hands in the garden, and are cute enough to wear running errands for a rainy day. I like this shorter height because they would fit a petite frame better, and feel less cumbersome.


For the Mom with a Sweet Tooth

Sweet ToothYummy chocolates in assorted flavors and filling varieties she is sure to find something to satisfy any sugar craving. Pretty packaging means its ready to be given and savored (or devoured…I won’t tell!). Maybe you can even talk her into sharing.


For the Makeup Loving Mom

Mineralogie Mother's Day

The Lux Creme shadow is probably my favorite Mineralogie product. The color is so neutral that it looks great on everyone and it glides on easily and can be blended with a fingertip in a pinch making it a must-have for travel. It resists creasing and fading so it’s a great option for  mom that doesn’t have an hour to do her makeup in the morning (high five to all the mom’s of littles). The Pure Mineral Lipstick included is in the shade Citrus, the perfect shade to freshen and enliven the complexion. And makeup wipes; who can have too many makeup wipes? I keep a set in my car, in my bathroom drawer, my carry-on and gym bag. They are great for removing makeup, but also nice to quickly swipe and clean sweat after a workout. Pick up a gift set for mom and one for yourself.


For the Mom Who Takes Relaxation Seriously

PajamasEveryone feels better in a pretty new set of pajamas so spoil mom with something she might not be likely to buy for herself. In a pretty peony print, you can give her flowers that won’t wilt in a week.


For the Mom that Enjoys Using the Best Tools


Make her day with this set of makeup brushes that include everything she needs to complete any eye look with professional results. High quality bristles and sleek black classic styling she will look for any excuse to wear a smokey eye!


Whatever you decide to get your favorite lady, remember that what she probably wants most is quality time with you. So set aside some time to do something meaningful with her: go for a pedicure, make her favorite dessert, watch a movie. Just be sure to put away your cell phone and give her your full attention.

Makeup Must-Haves for Festival Groupies


Written by: Britt Maez

Festival season is well underway and here’s a lot of music festivals to choose from nowadays, not that I’m complaining. My personal favorite festival is SXSW in Austin. Not only because it’s close to home, but walking around the streets of Austin, getting 60 pairs of free sunnies that marketing companies are handing out, and the fun + weird style so characteristically Austin just seems like my kind of place. The memories of 2 am food-trucking and seeing the band I watch preform, the night before, at the same party as me the next day is just unbeatable when it comes to festivals.

Now, I’m not bashing other festivals because I’m all for that famous music festival that happens in Palm Springs, where their name rhymes with Boachella (apparently we can’t reference the actual festival name without getting in trouble…poor Urban Outfitters), but to me discovering new bands at SXSW is just the way to go.

Okay, enough of the SXSW advocacy, regardless of which music fest your groupie heart cherishes, we are here to discuss Festival Essentials.

Is it your first time music-fes’ting, baby groupie? Let me give you the low-down on how to make sure you don’t melt your face off in your first 3 hrs of “Boachella.” And for those experienced professional groupies, maybe you’ll find a new essential to add to your Groupie Go-Tos. Either way, there is a way to last all week or weekend at a festival without dying.

Face and Body Block - Barely There
Here are 5 MUST-HAVES because well, Bochella weekend 2 is around the corner:
  1. Face and Body Block Dispensing brush: Now I learned first hand at SXSW a few years back, there is such a thing as too much sun and a looking like a burnt lobster doesn’t look good on anyone. Trust me. Face and Body Block has pure minerals that will keep you from getting burnt. Apply once in the morning and then again mid-day to reap the most benefits. I actually tried this while at was at SXSW this year and I’m happy to report I didn’t get burned once. Another great thing about this product is that it’s fairly sheer and adds a pinch of color so you can apply with an actual foundation too if you want. I typically don’t wear foundation so the “Barely There” works great for me.
  2. Sheer Liquid Hydration: If you are someone who does want a little more coverage and wLiquid Hydration Sheer Tintants it to stay on all day, I’d recommend a liquid foundation. It gives you quite a bit of coverage and a little goes a long way. Just make sure you blend it well so don’t have most of the color in just one area. Liquid Eye Liner + Shadow
  3. Nude Liquid Liner + Bright Eye Shadow: This one will work with just about any nude liquid liner. Pick your favorite eye shadow and pour some liquid liner into the shadow lid and mix using the ‘Precision brush‘ into the eye shadow to make your favorite color into a liquid eye liner and bam, it’s that easy.
  4. Blue my Mind Mascara (pictured below): When I went to SXSW a few weeks back I wanted to try some festive makeup so I put teal liquid liner on and paired it with Mineralogie’s Blue My Mind
    Blue My Mind

    Me wearing all the products mentioned in our list. My personal fav: the Blue My Mind mascara + Twisted Mimosa lips.

    mascara. To say the least, it got a lot of attention. People kept stopping me to ask, OMG is that BLUE mascara? Where’d you get it!? And there was a girl who had hair the color of my mascara and she about flipped out. Apparently not a lot of companies do a colored mascara that stands out, but Mineralogie does. This is a definite must-have even during festival off-season

  5. Twisted Mimosa Nude Lipstick (pictured on the left): I have never been a nude lipstick girl, like ever. But, after realizing how ridiculous I look when I forget to reapply a bright lipstick throughout the day, its not pretty. When I catch a glimpse of myself in the mirror looking like the Joker from Batman, I’ve got a major problem. A nude lipstick has its benefits because it blends pretty well with your lips and if does get smeared or comes off, it’s not as drastic or as hard to get off clothing like a cherry red lipstick is. My favorite lipstick right now is Twisted Mimosa because it’s super soft and the color is great on me. I have a lot of blue in my lips so this is the right shade for me. And yes yes I know, it’s a festival, you’re supposed to be bright…but why not have more fun with eye makeup and face paint rather than your lips. Lipstick is easily messed up and normally the first thing to come off so in my opinion nude lips is the way to go.
I hope this helps, groupies. Pick up a pair of Dr. Martens in red, a vintage tee, and now you’re set. Go have fun, don’t forget to crowd surf.

Beauty and the Beast Makeup Tutorial

Written by: Britt Maez

Bonjour! Good day!

The movie we’ve all been waiting opened last Thursday…Beauty and the Beast. The original was released only days after I turned three and let me just say…this movie tore me away from Little Mermaid and as soon as I realized that I look more like Belle than Ariel, I was HOOKED.
Flash foward to 16 years later and it’s still one of the best Disney movies ever made. I mean Belle is someone we all want to be; beautiful, brainy, kind, and someone who has no time for an arrogant ‘Gaston’.
This movie changed my 3 year old world so starkly that I wouldn’t dare sleep in sheets that didn’t have Beauty and the Beast plastered all over it. Now granted, I’ve realized that at 27 years old it’s no longer cool to sleep in Beauty and the Beast bed sheets (my husband would not be down), BUT it’s always cool to look like a Disney Princess so that’s what I’ll attempt.
It’s my first makeup tutorial, y’all, so be gentle.
Be my guest and watch below: