Monthly Archives: October 2014

New Lipstick for a Good Cause!

Divinity Lipstick

Mineralogie just launched a new lipstick color called Divinity! All the proceeds are donated to Don’t Forget to Feed Me, a local charity that supplies pet food to local food pantries in support of pet owners.

We created this lipstick in honor of Andrea Scott, a member of the Mineralogie family who passed away earlier this year. Andrea was our sales and marketing guru, but more importantly she was our in-office cheerleader. She was also a “pooch nanny” in her spare time, because she love, love, LOVED dogs!

After she passed, a close client of Andrea’s suggested that we release a lipstick color in her memory. We decided it would be a fitting gesture to take all the proceeds from this lipstick and donate them to her favorite charity, Don’t Forget to Feed Me. (Click here for more about their cause!)

We picked the shade because it is a very “Andrea” color. :) Divinity is a wearable red with a deep raspberry undertone, not too bright and not too dark. It also pairs perfectly with Obsession lip gloss, another favorite of Andrea’s. It’s a beautiful lipstick color for a great cause. Look good while doing good and give back to your community by checking out the charity and purchasing a lipstick for you… AND a friend!

Spread the word and don’t forget to share your pet’s story and a photo with us on Facebook, Twitter, Instagram or wherever!! Use the hashtag #poutsforpooches.

xo Kate

DIY Halloween Mask

halloween mask makeup

Halloween is only a week away! For those of you who don’t feel like buying an expensive costume, you can always use your makeup to create the costume for you. A mask is a really fun way to get in the Halloween spirit. And even better, you can wear pretty much whatever you want with this, and it still looks like you’re dressed up!

Here’s what you’ll need:

Put your foundation on first, including your highlighting and contouring. The mask will look more authentic if you already have these features defined because it will truly appear as if the mask is laying over top of your skin.

Next use Neutral lip liner to outline the shape of your mask. Take into account the shape of your face and what looks best on your face shape. You can use your brows as a reference point as well as your eyes. You’ll want the high point above the eye to be the same distance from the eye as the low point below the eye.

Now that you have a rough idea of the outline, mix Super Jet Black eye shadow with Liquid Nude Eye Liner until you get the consistency you want. You want a pretty even mixture- not too pasty or else it will dry too quickly; and not too liquidy or else it will run down your face. Test it on your hand first to make sure you have the right opacity and consistency.

Take the Round Detail Brush and start to fill in the mask. Don’t worry about the edges just yet. First just fill the inside of the mask, making sure the color is even. (Be cautious of too many layers, which can cause cracking after the mask dries.) Then use the edge of the Round Detail Brush to smooth the outline in long, clean lines. Try to avoid short strokes because that can leave inconsistent lines.

Switch to the Precision Brush because it has a nice point to it, and make any swirly lines or dots that you want below the mask. The shape of the brush allows you to create more intricate designs. So, have fun with this part! For beginners, you can always make it easier by tracing your designs first with the Neutral liner and then you can paint over them with black once you’ve got a design you’re happy with.

While the rest of the mask dries, start filling in the top and bottom water line with Raven eye liner. Then apply a couple coats of Perfect Lash Mascara in black.

Take the pre-cut lace pieces, and begin by brushing lash adhesive on the back one at a time. Place the first piece in the center on the bridge of the nose. Then place one piece on the left and one piece on the right. Keep going by laying one on each side to make sure the lace is applied evenly.

At this point, the mask should be dry. Go in with a Large Fluff Brush and start to place soft highlights with Twilight Radiance along the cheekbone, under the brow, and at the tear ducts. This will give the mask more dimension. If you want the intricate designs below the mask to pop even more, take a clean Precision Brush and add highlights along the lines.

To complete the look, apply fake lashes and a lip color of your choice. We used Neutral lip liner and Peaches ‘n Cream lipstick, but you could also do a red lip using Stiletto lipstick.

Now you’re ready to try your own mask! How would you accessorize your Halloween mask makeup? Share some ideas with us!

xo Kate

How To: Metallic Winged Liner

metallic winged liner

In a follow-up to the last blog post, I wanted to show an example of a metallic winged liner look using the Mineralogie Liquid Eye Liner in Sequin.

First of all, every eye shape is different so it’s very important to evaluate the shape before you choose how to put a spin on this classic look. Right now the runways are featuring futuristic shapes reminiscent of all eras, with more added edge. Copper, silver, and gold colors give this trend endless possibilities! Basically, the goal is to enhance the shape of your eye and still push the boundaries with this technique.

For this metallic winged liner, use the color Sequin, which is a slick silvery liquid eye liner. The wing on this look flips straight out, so take an Angle Shading Brush to make short strokes from the outer corner of the eye, slightly tapering off toward the inner corner. Smooth the top of the line for consistency.

To create a teardrop shape on the inside crease, placement closer to the bridge of the nose is ideal. This helps frame the shape of the eye for a more cohesive look. Start by drawing a small circle using a small pointed brush, like the Precision Brush. From there, drag a curved tail following the shape of the eye, giving it a flick of the wrist at the end.

To further complement the eye shape, slightly contour the outer crease of the eye with a matte skin tone shade, and place a soft focus highlight under the arch of the brow. Leave the skin bare, with lips slightly glossed.

This is just one of the ways to do a metallic winged liner. What’s your favorite way to rock the metallic trend this season? Which metallic color would you pick?

xo Kate

Brand NEW – Metallic Liquid Eye Liners!

metallic liquid eye liners

New product alert! Mineralogie just introduced Metallic Liquid Eye Liner in 3 shades for their Fall/Winter 2014 collection.

What is it?
These new liquid liners come in 3 metallic shades- Gold Digger is a bright yellow gold; Sequin is a shimmering silver; and Lucky Penny is a deep red copper. These Metallic Liquid Eye Liners come in the same container as Mineralogie’s other liquid liners with the felt tip applicator. Use your own technique to apply your favorite shade with either the Precision Brush, which comes to a point, or the Angle Shading Brush, which is razor thin and cut at an angle. So whichever way is more comfortable for you, both are great options for applying.

Why should I try it?
This fall, metallics are ruling the runways! It makes for a sophisticated and wearable trend. With these Metallic Liquid Eye Liners from Mineralogie, there are some really fun ways to experiment and interpret the trend for yourself. Try putting a spin on the classic winged liner by using one of these gold, silver, or copper shades. Sequin looks incredible as a graphic winged eye liner. Or you can keep the line very thin and close to the lash line for a subtle hint of metallic. Lucky Penny is a great shade for lining under your eye, and it’s not too in-your-face about it.

What can I pair it with?
For a fun and classic party look, pair Gold Digger with the bold red lipstick, Catwalk. To create a futuristic take on a winged liner, use Sequin with Sugarcoated loose eye shadow pressed over top to reinforce that burst of brightness. Lastly add a new twist to your smokey eye by using Lucky Penny with the Dynasty Collection, a great eye shadow palette featuring warm bronze-y colors.

IMPORTANT TIP! To get the best use out of your Metallic Liquid Eye Liners, shake the bottle before every use. It’s recommended on the bottle and I think it really does make a difference in the vibrancy of the color.

xo Kate