Category Archives: Makeup Tips

New Year, New Makeup

We have all been guilty at some point or another of using expired makeup. And you might wonder if it really matters anyway.  Just how important is the date printed on the bottom of the packaging? The recommended shelf life of individual makeup products can vary widely, but usually fall somewhere between 3 and 24 months. These dates are not chosen arbitrarily, nor are they a marketing scheme developed by cosmetic companies to increase revenue. Instead, expiration dates are tested and determined to protect the consumer.  Look for an open cap printed somewhere on your cosmetics (usually on the bottom) that will have a number in the center of it. This is called a period-after-opening symbol or PAO symbol. This signifies the useful lifetime of a cosmetic once it has been opened. To determine the date, the product is sent off to a third party micro lab where it is injected with different microbes to see how it will last before growing bacteria, yeast, mold and more.  Unfortunately, due to the high cost of these tests, not every company chooses to do them. At Mineralogie, we believe that makeup should be good for your skin and not just cover flaws, so we adhere to a strict testing policy to ensure that our products provide the benefits we say they will for as long as we say they will. Our line is often sold in Medical Spa’s and Dr. Offices, and recommended for many patients post procedure when skin is especially susceptible to harmful bacteria, so this is something we take very seriously.



Makeup often contains active ingredients like Hyaluronic acid, benficial for mature skin and those in a dry climate because it helps the skin retain moisture, Titanium Dioxide and Zinc (for sun protection), Vitamin E (an anti aging ingredient), and Tea Tree (for acne). These ingredients have a recommended shelf life to guarantee their effectiveness.

You might be wondering how to react if you have a product without a PAO symbol, or one that has rubbed off. Perhaps you have something that is good for 24 months after opening but you can’t remember when you started using it. Here are a few tips to help you determine the product’s safety.

Be conscious of a change in smell.  A product could have a rancid odor, or might just not smell like it did when it was new. Watch for obvious separation in lip gloss or liquid foundation. You could also see a change in texture. Has your lipstick dried out? Pressed products like shadow or blush might become more chalky. Have you noticed any change in color? This is especially noticeable in Liquid Foundation, but also can happen with pressed eye shadow or blush.

You should try to do everything you can to ensure you reach the maximum amount of use recommended for a product.  Remember that the PAO is a general guideline but individual circumstances can and do impact the shelf life. The most common mistake made here is keeping makeup in your bathroom. Known for being moist and warm, the bathroom can be a breeding ground for mold and bacteria. It is better to keep beauty products in a cool dry place, away from direct sunlight.

Some other things you can do to increase the longevity of your cosmetics are:

  •  Clean brushes regularly. Maintaining clean brushes is very important for sanitary reasons, and as a bonus you prolong the life of the brushes if you take care of them.
  • Do not share makeup with anyone! Period.
  • Keep temperature regulated. Don’t leave your lip gloss in your car in extreme heat or cold. Eye and Lip Liners are prone to melt or break off on the inside when exposed to extreme temperatures. This makes sharpening more difficult.
  • Don’t pump mascara. This puts extra air into the container. If it dries out or gets clumpy, do not add water as it will encourage bacteria growth. Just toss it and purchase a new mascara. My personal favorite is the Lash Fusion Mascara. The same goes for Liquid Liner. The packaging and application methods of these products encourage bacteria growth. Because of this, you will often find these products taut the shortest shelf life of anything in your makeup bag.
  • If you prefer liquid foundations then stick to ones that are sold in a pump. Otherwise bacteria from your finger is introduced to the product every time you apply.
  • If pressed eye shadows are exposed to water then they are more prone to contamination. If you have been pulling double duty with yours and wetting it to apply as a liner then you should expect a shorter shelf life.
  • You wouldn’t cook a meal without washing your hands first, and the ritual of applying makeup should begin the same way.
  • Do not purchase makeup that has been opened or appears to be tampered with.
  • Only purchase from an authorized retailer or directly from the source. Stay away from “good deals” on used makeup or ebay. Counterfeit makeup is increasingly becoming an issue, and some of the things found in the knock-off makeup can be pretty scary.
  • If you have an eye infection, consult your doctor, but most will recommend to discontinue the use of eye makeup. If you decide not to dispose of it completely, at least stop wearing it while the infection is active.
  • We all know its best not to pick at your skin, but if you do have an open blemish you do not want to spread the bacteria over the rest of your face. Clean application brushes well if you have active breakouts.

January is the perfect time to start fresh and take stock of your makeup arsenal. Pull out what doesn’t work for you, or needs replacing, and try a new formula or shade. If you have unopened products, consider donating to a women’s shelter or Dress for Success organization.

Comment below and let us know what products you will be replacing soon.


Summer Makeup Essentials

I am very particular about what products I think fit the bill to be considered a Summer Makeup Essential. When it’s hot outside I prefer to stick to a simple routine that allows me be out the door as quickly as possible and still look polished for whatever the day has for me. It can be so much fun experimenting with makeup, but something can be said for an easy look using a minimal amount of products.  For me, the Summer months call for versatility.

Summer Makeup Essentials

Begin with a moisturizer. Extreme heat and sun naturally dehydrate the skin and you want to combat the dryness with moisturizer (don’t skimp on this even if you have naturally oily skin!).  After letting that settle into your skin you will be ready to apply your makeup.   For a sweat proof, water resistant, build-able coverage foundation use Mineralogie’s Loose Mineral Foundation all over the face. For achieving a natural to medium coverage the Deluxe Brush is a great fit. Just dip the tip of the brush in your foundation and tap off the excess. Dust over the face 2-3 times depending on the amount of coverage desired. Don’t forget, our Loose Mineral Foundation contains zinc and titanium, and everyone knows these are essential ingredients for full spectrum sun protection.

Once you have evened out your complexion with foundation, you can apply your favorite blush.  My go-to blush this Summer has definitely been the Island Glow Duo Compact.  If you are in a hurry, just apply the lighter shade in the compact (Veil) across your cheeks and you are done.  But for a Summery punch of color, sweep the bolder shade (Hibiscus) across your cheekbones with a Deluxe Brush and blend in.  Then, pop the lighter shade, Veil, on the apples of your cheeks for a luminous glow.

Apply Rose Quartz Lux Creme Shadow directly on your eyelids up to the crease and blend in with a Soft Blending Brush (or you can use your finger to keep things quick and easy). Be your own makeup artist and mix our Liquid Nude Eye Liner with the shadow of your choice and apply across the top lash line.  Since we are going for a simple Summer look, I picked Chocolat’, a nice rich brown that will add the “perfect for daytime” definition to the eyes. Follow with a few swipes of your favorite mascara.

For lips that are moisturized and protected from the sun and wind you simply can’t beat our Vitamin E Stick.  Add a sheer wash of color with Mango Tango, our best selling shade in this formula.

To set your makeup, especially if you have dry skin, hold Mineralogie’s Skin Spritz about 8 inches from your face and spray. Calming and cooling, you can keep this in your bag and spray anytime of day for a quick pick me up.

Let us know your favorite Mineralogie products to use in the Summer months! Can you recommend any must-have things that we left out?



Bold Eye Liner for Spring

spring turquoise eye liner

I can’t believe it’s March already, but spring is basically here (despite the fact that it snowed yesterday in Dallas). The vivid colors we’re seeing for spring can be a little intimidating, especially after a season of dark and vampy shades. But there are several ways to ease into color. Highly pigmented eye liner (as shown above) is a fantastic and lively way to introduce bold shades. Use this step-by-step as inspiration and incorporate your own preferences to create a modern and chic makeup application fresh for spring!

Start first by creating a smooth and radiant complexion. All color will stand brilliantly against an even skin tone. Dab concealer under the eyes, around the nose and in areas of red using the warmth of the fingers so the creamy product melts into the skin. The trend for skin is healthy and illuminated. Afterwards buff loose minerals or Liquid Hydration overtop to create a flawless finish. Next, complete the skin portion by giving the skin life using bronzers and lustrous highlights that give the face structure and dimension. Minimal color should be used on the face to avoid pulling focus from the color on the eyes.

With the foundation laid down, it’s time to enhance the eyes. Begin by laying down a neutral Eye Shadow Primer on the lid to allow powder shadows to glide over. Using the Round Detail Brush, pack a light shimmering gold like Luminous onto the lid. This will pull the lid forward and bring just enough attention to accentuate the eye. Sweep a matte, mid tone skin color like Wheat eye shadow through the crease to amplify the eye shape. The Soft Blending Brush has a taper that fits into the crease, making it the perfect tool for blending during application.

When executing a classic wing liner, switch to a Precision Brush to apply the black liquid liner. The trick is to evaluate your specific eye shape and cater the placement of the wing accordingly. Use the outside corner of your eye as a guide and the perfect wing will materialize every time. (Click here for more tips!) Ensure that all lines are consistent and sleek in order to define the eye appropriately.

Take Raven eye liner to rim the waterline and slightly smudge onto the lash line. This pencil will then be used as a base for the turquoise liner underneath. Delicately blur the line using the Eye Define Brush that reaches into the lashes of the lower lash line. Once the black is softened, dip the Eye Define Brush into Fiji eye shadow and blend over top as close to the lashes as possible. Drag the Fiji out slightly past the corner of the eye so it mimics the shape of the wing liner on top. Layer the shadow until the desired color payoff is achieved. Finish off the eyes by grooming the brows to frame the eye and add several coats of black mascara.

Complete the look by swiping on a pale peachy neutral gloss on the lips in Caribbean Coral. This shade was chosen because its soft color complements the vibrant color on the eyes without competing. (Many of the products for this look are available on Mineralogie’s Get the Look page for a discounted group price.)

Don’t be afraid to make this look your own! Try any of your favorite bold colors instead of the turquoise for the under eye liner. The great thing about this type of look is that you can experiment with any number of colors! So have fun, and think spring! :)

xo Kate

Eye Shadow Color Palettes

Consider this your guide to Mineralogie pressed eye shadows! One of the most common makeup dilemmas we hear from women is that they’re not sure what colors go together, and they’re not sure how to pick eye shadows that match. There are some simple rules of thumb that will help you decide on an eye shadow palette and also make it easier to use all of the colors in a palette (instead of just 1 or 2).

Begin by looking at the color family and the undertone. You want to put warm colors with warm colors, and cool colors with cool colors. Mixing the two can get a little muddled, so try to stick within the same undertone. When you’re picking an eye shadow palette, it’s always good to have a light color to use as a highlighter and brighten up the overall look. When you pick a range of shades, think about having a blending color that can sort of bridge the gap between the lightest shade and the darkest shade. This shade is typically a color that is close to your skin tone and will make it easier to blend.

These are some of our tried and true color combinations of our eye shadows, from “nice and natural” to “bright and colorful” to “dark and smoky” — Take your pick!

eye shadows 7

Frost, Venetian Rose
Chocolat, Sepia

eye shadows 6

Fusion, Melon
Poise, Lustre


eye shadows 2

Champagne, Mulberry
Mime, Vixen

eye shadows 4

Cameo, Hustle
Cinnamon, Vintage


eye shadows 5

Sugar Lily, Water Lily
Snapdragon, Plum

eye shadows 1

Luminous, Wheat
Sea Mist, Fiji

eye shadows 3

Sage, Jewel
Gunmetal, Black Velvet

Here’s a detailed breakdown of all the colors shown in the photos with short descriptions of each eye shadow!

Frost – a light, shimmering white
Sugar Lily – a light, luminous pink
Luminous – a warm frosted neutral
Fusion – a warm, mid-tone metallic
Cameo – an iridescent gold
Champagne – a mid-tone shimmering pink
Venetian Rose – a peachy-pink, neutral shimmer
Melon – a soft peachy shimmer
Mulberry – a satin purple taupe
Water Lily – a pale, shimmering baby pink
Lustre – a cool, metallic taupe
Poise – a warm, frosted golden bronze
Wheat – a light, cool matte brown
Chocolat – a neutral, matte brown
Cinnamon – a warm, golden matte brown
Hustle – a metallic copper
Vintage – a satin red-brown
Sepia – a deep, matte ashy brown
Mime – a matte, smoky grey
Vixen – a deep, raspberry shimmer
Snapdragon – a deep, purple pink shimmer
Sea Mist – a light, shimmering aqua
Fiji – a deep, frosted blue-turquoise
Sage – a frosted olive green
Jewel – a muted forest green
Gunmetal – a black with gold shimmer
Plum – a deep matte eggplant
Black Velvet – a matte carbon black

Have fun with your eye shadows! Now that you have some inspiration, challenge yourself to use all 4 colors in the palette. Be creative, mix and match, and most of all, don’t be afraid to try something new! :)


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xo Kate

How to Apply False Lashes

False lashes do everything! They can be natural, they can be enhancing, they can be dramatic. They’re fun but they can also be intimidating at first. This step-by-step guide will help you get the look that you want with false lashes, without them actually looking fake.

How to Pick Your False Lashes 

First, assess your eye shape. If you have a lot of lid space, you can choose false lashes that are a little bit longer and they will still have a natural look. But if you don’t have as much lid space, you want to go for some that are a little bit shorter to fit your eye.

Second, take your lashes into account — how thick or thin they are. If you already have full lashes (lucky you), then there are false lashes that are more like “filler” lashes that will be more suitable. They don’t look as full when you see the set, because the lashes are more separated on the band. But what that does is fill in key places without looking like too much. If you have thin lashes, you can go for a thicker set and it will look natural on you.

How to Apply Your False Lashes

If your false lashes have an invisible band, take a little bit of black liquid eye liner and color in the band while it’s still in the case. (Even though it’s called “invisible,” sometimes you can still see the band once it’s on the eye.)

fake lashes w/ eye liner

There’s a trick to taking the delicate false lashes out of the case without disrupting the band and without tearing any hairs. Take your thumb and place it securely on the lashes. Move your thumb towards you to gently peel the band away. This also prevents the band from being stretched.

peeling fake lashes

Take your adhesive and put a dot directly on the case. You want the adhesive to set out for a minute so it’s not too runny once you apply it on the band. Note- If you have white adhesive, it will dry clear. You can also get a grey adhesive that dries black, plus it’s waterproof.

fake lash adhesive

Note- You may have to trim your false lashes if the band is too long for your lid. Just hold it up and eyeball it (ha ha) and always trim from the outer part of the lashes!

Once you get them out of the case, cut the top off of a Q-tip and dip it into the adhesive. Apply a thin swipe across the band of your false lashes. Then, wave the lashes in the air (like you just don’t care). But really, give it a little wave. This is where you want the adhesive to get slightly tacky. Here’s what our lead makeup artist, Allyson, told me- “Duo adhesive is like pancakes. Once it starts to bubble, it’s ready to go.” At this point, the adhesive will have just the right amount of tack so that it doesn’t slide around on your eye lid.

applying fake lash adhesive

It’s going to be tough at first, but if you can teach yourself to apply the right lash with your right hand and the left lash with your left hand, it will give you a more even and steady application. Start on the outer part of the eye and anchor the outer portion of the lash. Line it up and anchor it. Remember that! This step is the most important, since the proper placement will help guide the rest of the band with little effort.

apply fake lashes

From here, you move your way to the inner lash. Once it’s anchored and it’s sitting right in the groove of your lash line, all you have to do is push the lash, and the band will line up. Take your thumb and pointer finger to push the lashes into place while meshing them with your own lashes at the same time.

fake lashes

Ta-da! Now, you want to assess. You might need to go back in with your black liquid liner to even out the liner or hide the band more if you can see it. Or some people like to add mascara to make the lashes look fuller. Just take a look and make sure everything’s to your liking! Practice really does perfect this process.

Fake Lashes before and after

Before and After!

Extra Steps

You can get more than one use out of your false lashes if you take care of them properly. Do not remove them with eye makeup remover. This can leave residue on the band which prevents the adhesive from sticking next time. Always remove your false lashes before bed. Grab the end of the lash and pull from the outer corner by giving it a gentle tug. Carefully peel away some of the adhesive from the band, and put them back in the case until next time!

So there you have it! Everything you need to know about applying false lashes. And considering Valentine’s Day is a week away, you have plenty of time to practice your flirty lash look for V-Day. 😉


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False Eye Lashes - Mineralogie Tutorial




Thanks for reading!
xo Kate